Market Quick Stats

“One characteristic that sets the African-American consumer market apart from the Hispanic and Asian markets is that it is not concentrated in a handful of states,” Humphreys noted. “African Americans are also consumer trendsetters, which isn’t surprising considering that a sizable proportion of the population is under 18.” Jeff Humphreys, Director of the Selig Center

Top 10 African American Markets

  • New York, NJ-NY
  • Chicago, IL
  • Atlanta, GA
  • Washington, MD-VA
  • Philadelphia-Wilmington, PA-DE
  • Los Angeles-Long Beach, CA
  • Detroit, MI
  • Miami-Fort Lauderdale, FL
  • Houston, TX
  • Dallas-Fort Worth, TX
  • Sources: Synovate U.S. Diversity Markets Report, 2006

Top 10 U.S. States by African-American Population

  • New York 3,520,002
  • Florida 3,009,773
  • Texas 2,971,494
  • Georgia 2,923,752
  • California 2,718,070
  • North Carolina 2,021,579
  • Illinois 1,999,258
  • Maryland 1,705,996
  • Virginia 1,599,430
  • Michigan 1,517,854
  • Source: Center from Selig Center for Multicultural Economy Report, 2007

African-American By State As A Percentage of State Population

  • Washington D.C. 55%
  • Mississippi 37%
  • Louisiana 33%
  • Georgia 30%
  • Maryland 30%
  • South Carolina 29%
  • Alabama 27%
  • North Carolina 22%
  • Delaware 21%
  • Virginia 20%
  • Source: Center from Selig Center for Multicultural Economy Report, 2007

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