Develop

To Bring Into Being

In the Develop stage we turn the ideas generated in the Discover phase into actionable, scalable and customizable products across all relevant platforms, then we prototype and test them.

Ideation and Visualization

At africanamericanbookandmedia.com, we do not idly wait for inspiration to strike. We use a disciplined approach to product development, starting with brainstorming, ideation and visualization that directly address the objectives, market research, end-user insights, and budgeting constraints.

Prototyping and Iteration

Prototyping is the creation of working models of products and/or product components. These models typically provide new insights that prompt the creation of new prototype iterations. This constant process of design refinement and optimization pays dividends downstream in time and cost savings.

Testing

Products are rigorously tested in real-world applications to determine their effectiveness, efficiency, and how well they deliver the experience users expect and desire.